What you can and can't advertise.
Short rules in plain words. They apply to every ad, and a person on our team reads every ad before it runs.
These rules are dated 3 Oct 2026. Back to Advertise with us
Never allowed
Not in any country.
An ad with any of these can't be sent. If one slips through, we take it down.
Nudity and sexual content
No nudity, sexual content, adult services, or dating for sex.
Political content
No parties, candidates, elections or campaigns, no political or religious causes, and no government propaganda.
Hate, harassment, violence or shocking content
Nothing that attacks or insults people, shows or praises violence, or is meant to shock.
Weapons
No weapons, ammunition or explosives.
Illegal drugs
No illegal drugs and nothing made for using them.
Tobacco and vaping
No tobacco, cigarettes, vapes, hookah or chewing tobacco.
Counterfeit goods and pirated content
No copies of branded goods and no pirated films, music, software or books.
Hacking, spyware and fake documents
No hacking services, no tools to spy on a person, and no fake IDs, certificates or statements.
Misleading or false claims
No false claims, get rich schemes, pyramid schemes, fake reviews, or pretending to be a brand, a bank or a government body.
Malware, phishing and misleading links
No harmful downloads, no pages that ask for passwords or codes, and no link that hides where it goes.
Content aimed at children
Ads here are for businesses. Nothing may be aimed at children.
Another's trademark without right
Do not use a name, logo or brand that is not yours unless you have the right to.
Body claims and miracle cures
No before and after body claims and no promised cures.
Depends on the country
Allowed in some countries, with proof.
You choose what your ad is for. If that is not allowed in a country you picked, the builder tells you which country and why, and you can remove it. Where we are not sure of the law, we say no.
Alcohol
Beer, wine, spirits, and places or services that sell them.
- Allowed with proof
- United Kingdom; Australia; New Zealand; Canada; Singapore; South Africa; Brazil; Mexico.
- Not allowed
- India; United States & rest of world; Eurozone; United Arab Emirates; Saudi Arabia; Malaysia; Central & Eastern Europe, Thailand, Türkiye, Latin America; Philippines; Indonesia; Kenya; South & South-East Asia, Africa, Middle East.
- The proof we ask for
- Your licence to sell alcohol: its number and who issued it.
Gambling, betting and lotteries
Casinos, betting, fantasy sports for money, lotteries and prize draws.
- Allowed with proof
- United Kingdom.
- Not allowed
- India; United States & rest of world; Eurozone; Australia; New Zealand; Canada; Singapore; United Arab Emirates; Saudi Arabia; South Africa; Brazil; Mexico; Malaysia; Central & Eastern Europe, Thailand, Türkiye, Latin America; Philippines; Indonesia; Kenya; South & South-East Asia, Africa, Middle East.
- The proof we ask for
- Your gambling licence number for that country and the regulator that issued it.
Loans, credit, insurance and investment
Loans, credit, insurance, investment and other financial services.
- Allowed with proof
- Every country.
- The proof we ask for
- Your registration number with the financial regulator of that country.
Crypto and trading
Crypto, forex, and trading platforms, tips or courses.
- Allowed with proof
- Eurozone; Australia; Canada.
- Not allowed
- India; United States & rest of world; United Kingdom; New Zealand; Singapore; United Arab Emirates; Saudi Arabia; South Africa; Brazil; Mexico; Malaysia; Central & Eastern Europe, Thailand, Türkiye, Latin America; Philippines; Indonesia; Kenya; South & South-East Asia, Africa, Middle East.
- The proof we ask for
- Your licence or registration number with the financial regulator of that country.
Healthcare, medicines and supplements
Clinics, doctors, pharmacies, medicines, supplements and health claims. Prescription medicines cannot be advertised.
- Allowed with proof
- Every country.
- The proof we ask for
- The registration number of the clinic, pharmacy, practitioner or product, and who issued it.
Legal services
Lawyers, law firms and legal advice.
- Allowed with proof
- United States & rest of world; United Kingdom; Eurozone; Australia; New Zealand; Canada; Singapore; South Africa; Brazil; Mexico.
- Not allowed
- India; United Arab Emirates; Saudi Arabia; Malaysia; Central & Eastern Europe, Thailand, Türkiye, Latin America; Philippines; Indonesia; Kenya; South & South-East Asia, Africa, Middle East.
- The proof we ask for
- Your bar or regulator registration number.
Property investment
Property sold as an investment, new developments and plots.
- Allowed with proof
- Every country.
- The proof we ask for
- The project or agent registration number with the property regulator.
Jobs and recruitment abroad
Recruiting people to work in another country, and visa or migration services.
- Allowed with proof
- India; United States & rest of world; United Kingdom; Eurozone; Australia; New Zealand; Canada; Singapore; United Arab Emirates; Saudi Arabia; South Africa; Brazil; Mexico; Philippines; Kenya.
- Not allowed
- Malaysia; Central & Eastern Europe, Thailand, Türkiye, Latin America; Indonesia; South & South-East Asia, Africa, Middle East.
- The proof we ask for
- Your recruitment or migration agent licence number and who issued it.
Religious content
Places of worship, religious events, goods and travel. Advocacy for a religious cause is never allowed.
- Allowed with proof
- United States & rest of world; United Kingdom; Eurozone; Australia; New Zealand; Canada; South Africa; Brazil; Mexico; Philippines; Kenya.
- Not allowed
- India; Singapore; United Arab Emirates; Saudi Arabia; Malaysia; Central & Eastern Europe, Thailand, Türkiye, Latin America; Indonesia; South & South-East Asia, Africa, Middle East.
- The proof we ask for
- The registration number of the organisation.
What we check
Words by rule, pictures by a person.
- The words and the link of every ad are checked automatically against these rules as you type and again when you send it.
- A person on our team then reads every ad and looks at every picture before it can run. The same happens for every change.
- We open the link and check that it is your own site and matches the ad.
- Where proof is needed, we check the licence or registration number you give.
- An image ad can be a PNG, JPG, WebP or GIF. Only a GIF may move. No other animation, no video and no SVG.
- A text ad may carry a logo: one still, square picture that is your own, or that you have the right to use.
- A moving ad must not flash or strobe, must not imitate a button, an alert or a message from the app, and its first frame must make sense as a still picture.
- Before you send an ad you confirm that it follows these rules and the law in every country you chose, and that you have the right to everything in it.
If an ad breaks the rules
We decline it, or take it down.
Before it runs
If an ad breaks a rule we decline it and tell you which rule, in plain words. Nothing is charged, and you can change the ad and send it again.
While it runs
We can take a running ad down at once if it breaks a rule. We tell you why by email. As our terms say, a payment for an ad that broke the rules is not refunded.
Reports
Every business that sees an ad can report it from the ad itself. When 5 different businesses report the same ad, it is paused until a person on our team has looked at it. If we find nothing wrong it runs again, and the days it lost are added to your booking or refunded.
Repeated breaks
A business whose ads are declined or taken down 3 times for things that are never allowed can no longer send ads until we have spoken.
These rules are part of our terms. They are not legal advice: you are responsible for your ad being lawful where it shows. Questions? sales@theopenngroup.com